Mevotech Launches the “Perfect” Campaign
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Mevotech Inc. has launched a new marketing campaigned based on the concept of being the “Perfect” partner.
Mevotech Inc. has launched a new marketing campaigned based on the concept of being the “Perfect” partner for shops, jobbers, and distributors.
Mevotech campaign goes beyond just a tagline. It reflects how the company intends to work with the channels.
“We are always striving to add quality and value in our products,” said Scott Stone, VP of Sales and Marketing. “Our strive for perfection extends our business practice as well. We are leveraging technology to give our partners more options on how to provide us with feedback. That way, we can be more responsive to their needs. At the end of the day, it’s the people in the warehouses, counters, and shops that get our parts into the vehicles and we want to do everything we can to help make their job easier.”
The company is launching a new section at its website, http://www.mevotech.com/perfect, that will provide resources and quicklinks for its business partners. Features include a parts search, request for marketing assistance, feedback forms, regional contacts, and a chance for shop owners to become profiled as a “Featured Shop” on the website and Mevotech’s Facebook page.
The campaign will cover both online and print media and will run throughout 2011.